Social media Ghostwriting for Founders & Heritage Brands

Your voice is built to last

You have something worth saying. You just don’t say it consistently enough to be heard. Let’s fix the consistency.

By the numbers

Performance

25.57M
Total
impressions
1.8M
Single post
peak reach
500K+
Total
likes
70K+
Total
bookmarks

About me

the writer

I'm Robbert Leusink — writer, content strategist, and the voice behind Heritage Standard.I've spent years inside luxury retail at brands like Edward Green, Zegna, Montblanc, and Hermès. I know what craftsmanship looks like from the inside. And I know how to write about it in a way that stops people mid-scroll.On X, I've built an audience from nothing... producing posts that have reached 1.8M+ and built a loyal readership around the idea that quality still matters.Now I do that for founders and brands who want the same thing.

What I build

x-ghostwriting

A voice that is yours

No generic templates. Just a clear point of view—rooted in what you believe and expressed consistently enough to be recognised.

high performing posts

Authority posts, opinion takes, and conversation starters — structured around the formats that drive impressions and engagement, not just likes.

A content system

Defined pillars, a posting rhythm, and a monthly review. Not just writing — an editorial infrastructure that compounds over time.

How to work with me

content PACKAGES

Standard

$1,800 / month

For founders who already know what they want to say — and need it said consistently.

  • 1 main post per day — delivered in weekly batches
  • Weekly thread — one long-form thread per week
  • Voice intake session — 60-min call to map tone, positioning, and content pillars
  • Monthly strategy call — 30 min to review performance and adjust
  • You post. I write.
3-month minimum · monthly thereafter
Most popular

Growth

$3,300 / month

For founders building from scratch, or heritage brands that need a social media presence with real voice.

  • 3 posts per day — delivered in weekly batches
  • Full editorial strategy — pillars, positioning, and narrative arc built from scratch
  • Bi-weekly calls — strategy and alignment every two weeks
  • Performance reporting — monthly analysis of what's working
  • Reply coaching — written guidance on handling engagement yourself
  • Async access — WhatsApp or email for real-time input
3-month minimum · monthly thereafter

Working with me

are we a fit?

This is for you if...

You're a founder, CEO, or brand owner with a genuine point of viewYou operate in luxury, heritage, craft, or a quality-driven nicheYou've tried posting but can't sustain the volume or consistencyYou want X to work as a business asset, not a vanity projectYou have the budget to invest in building something real

This is not for you if...

You want to go viral overnight with no strategic foundationYou don't have a clear position or an opinion worth expressingYou're looking for the cheapest option availableYou want someone to manage your replies and DMs

Ready to build a voice
worth following?

The call is completely free. I can't help everyone, so if it's not the right fit, I'll tell you on the call.